Course Description

It works!

Live-streaming is far from a novel concept. The first nation-wide live-stream took place over 65 years ago: a simulcast of President Harry Truman's address to the Japanese Peace Treaty Conference in San Francisco, California.

But in the last three years, international, high-quality live-streaming has become a tool easily accessible to anyone with a mobile device and a wireless connection.

In the spring of 2015, an app called Meerkat kicked off what has become the live-streaming revolution. Just weeks after Meerkat launched, Twitter introduced its own live-streaming app, Periscope.

As dozens of other iterations of live-streaming apps came to life, the world's largest social media network -- Facebook -- bided its time, gradually rolling out Facebook Live to the masses.

Now, 1 in 5 videos on Facebook is broadcast live, and CEO Mark Zuckerberg has predicted that by 2021, "most of [Facebook] will be video."

Online video is disruptive, and it is changing the way the world's largest media companies do business daily. The world's attention has shifted to its video screens, with a never-ending thirst for compelling stories.

And it is this intersection, right here, that demonstrates exactly why your nonprofit needs this course: every nonprofit has compelling stories to tell -- most just need help telling it.

It is with great pleasure that I recommend Chris Strub. He is truly a leader in the social media field and I am so grateful for the assistance he provided me and my team as we were ramping up our social media efforts around Give Local Louisville. We were able to "go live" literally and figuratively with new strategies that helped our giving day initiative generate 28 million impressions through social media. Tons of practical knowledge and a super nice guy on top of it all! - Cara Baribeau, VP of Marketing & Communications, Community Foundation of Louisville

I have made it my life's mission to help nonprofits worldwide appreciate and share their stories with the world. With shortfalls of staff, resources and energy, nonprofits often struggle to effectively tell their stories -- leading them short on donations, volunteerism and awareness, and furthering the vicious cycle of helplessness.

This course will help your nonprofit understand the extraordinary value of its stories. This course will show you exactly how to best share those stories. And this course will help your nonprofit compete for that invaluable attention within your community -- right where they are spending all their time: on Facebook.

In my travels around the United States, I've met face-to-face with more than 100 nonprofits in all 50 states. I understand, first-hand, the struggles that your organization is likely feeling. I've fielded thousands of questions from executives, board members and staffers just like you -- and this course is designed to answer every single one of them.

Chris Strub is a rare gem. When he volunteered with our organization he was open, accessible, and so friendly to our teens. In addition, he introduced us to other programs that will allow us to share our work and stories with diverse people through various means we had never explored. I cannot thank Chris for enough for his compassion and caring he brings into this world. He is one of the most genuine people I have ever met. Beyond this he is extremely talented at marketing. If you have the opportunity to work along side or with Chris you should consider yourself blessed and you will not have a dull moment. - Kim Spurzem, former Director of Youth Programs, NCBI Missoula / Empower MT 

There are hundreds of instructional courses and explainers about live video, but this course is designed specifically for nonprofits of all sizes. We'll outline non-profit-specific content ideas; technology that'll fit a nonprofit budget; show you how to raise funds directly from Facebook Live; answer all the frequently asked questions I've heard from coast to coast; and, most importantly, help you recognize the stories at your organization that you need to be telling.

The course begins with an extensive list of nonprofits around the country that are, in fact, seeing measurable, repeatable success with live-streaming, like Metropolitan Ministries in Tampa; the Kanawha-Charleston Humane Society in West Virginia; Big Brothers Big Sisters of South Texas; Eat Fit NOLA in New Orleans; and more. This course will teach you exactly the steps that they are taking in their own communities, and demonstrate exactly how you can pursue the same winning strategies.

If your nonprofit is struggling to share its message with the world, this course was made specifically for you.

Chris Strub -- CEO, I Am Here, LLC

Chris Strub

Chris Strub is a millennial keynote speaker, author of '50 States, 100 Days: The Book,' an experienced social media consultant and the first person to live-stream and Snapchat in all 50 U.S. states. In June 2017, Chris was the Facebook Live host for the Big Brothers Big Sisters of America National Conference in San Diego.In the summer of 2015, Chris visited all 50 U.S. states in 100 days, volunteering with different youth-related nonprofit and community organizations, and using live-streaming and Snapchat to share their stories. The trip was featured in more than 35 news outlets nationwide, including FOX 5 NY, ABC 6 Philadelphia, The Lansing State Journal, The Lowell (Mass.) Sun, the Montgomery (Ala.) Advertiser and more. In 2016, Chris worked as a traveling social media consultant with Humana through their 'Bold Goal' initiative, working directly with more than 40 organizations in seven cities around the southeastern U.S.Prior to his work as a traveling social media solopreneur, Chris spent two years as the social media director at Ad Elements, a New York advertising agency; and seven years at the Press & Sun-Bulletin, a Gannett publication in Binghamton, N.Y. Chris graduated from Binghamton University in 2007 with a double major in Economics and English, General Literature & Rhetoric. He grew up attending programming at the local YMCA, and is a vocal supporter of Pay Away the Layaway.Chris, 31, is from Huntington Station, N.Y., and is single. 

Course curriculum

  • 1

    Livestreaming: What and why?

    • It's Working: Nonprofits Succeeding Around the U.S.

    • It's Working, Part 2: NPOs Succeeding Around U.S.

    • List of the Examples Discussed

    • 90-9-1: The Most Important Statistic Of All

    • Making the Case: Helpful Statistics

  • 2

    Why Your Message Matters

    • Why I Visited 50 States

    • How My 50-State Adventure Made Waves

    • Why YOU -- yes, YOU -- are famous to a few people:

  • 3

    Content Alignment

    • The 'Think Like a Fan' Mentality

    • Idea #1: Frequently Asked Questions

    • Idea #2: Volunteer Spotlight

    • Idea #3: Employee of the Month

    • Idea #4: Board Member of the Month

    • Idea #5: VIP Event Access

    • Idea #5, Part 2: More on Livestreaming Events

    • Great Event Coverage Examples

    • Idea #6: Let's Take a Tour

    • Example: Touring BBBS of the Black Hills

    • Idea #7: Nonprofit News Update

    • Idea #7, Part 2: News Update & Module Wrap-Up

  • 4

    How To Go Live

    • Just Push The Button

  • 5

    When It's Over

    • Three To-Do's After Every Live Video You Create

    • Follow-Up -- Is It Really Over?

    • It's a Wrap, Part 2: Advanced Steps to Max Value

  • 6

    Consistency ≠ Frequency

    • How often should we be live-streaming?

  • 7

    Snapchat 101: The Very Basics

    • Intro to Snapchat

  • 8

    Intro to Basic Tech

    • 100% Honest Review Of My Tech

    • Equipment Follow-Up

    • Example Video: DJI Osmo

    • Example Video: DJI Osmo Mobile

    • Example Video: Walking with iPhone

    • Example Video: GoPro

    • More Tech, Part 1: Mics & Stands

    • More Tech, Part 2: Olloclip, Spectacles and More

  • 9

    Frequently Asked Questions

    • Private, off-camera, confidential?

    • Don't Miss the Interview With Cliff

    • Should we answer every comment?

Pricing options

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