Prepare for Live-Streaming Liftoff!

A beginner's approach to live-streaming social media video | taught by Chris Strub

Course description

The live-streaming revolution isn't coming soon – it's already here. Meerkat made its debut to the world at South by Southwest (#SXSW) 2015 in Austin, Texas.

Shortly thereafter, Twitter revealed a subsidiary app of its own – Periscope – and the modern era of the live-streaming revolution was born.

Live-streaming video itself is far from a novel concept – people have been watching live television for generations, dating as far back as the 1930's. People love watching live video, and by 2019, 80% of internet traffic will be video (!).

It's no surprise, though, that the idea of anyone actually broadcasting a live-stream is taking a few years to fully catch on – it's a power and a privilege historically reserved for 'celebrities,' news personalities, athletes and the like.

But when Ben Rubin launched Meerkat, and Kayvon Beykpour founded Periscope in early 2015, it marked a new beginning for the concept of broadcasting around the world.

Suddenly, we're all newscasters. Suddenly, we're all celebrities.

As 2018 winds down, we're all still living in the early stages of this experimental era.

The dust is far from settling on the maelstrom that Rubin and Beykpour set off three-plus years ago – but a new generation of video stars, business leaders and, yes … 'celebrities' … is quickly emerging.

The movement began with the earliest of early adopters, like Geoff Golberg, who earned an audience of tens of thousands on both Meerkat and Periscope by providing live walking tours of New York City.

Both Meerkat and Periscope thrived through deep integration with Twitter, which opened up the intrigue of live-streaming video to an audience accustomed to 140 characters of text and imagery.

The summer-long honeymoon for Meerkat and Periscope ended in August of 2015, when news broke that Facebook would be introducing the ability to go 'live.'

The roll-out of Facebook Live was gradual, but by the following spring, all of Facebook's billion-plus users now had the ability to 'Go Live.'

Facebook's adoption of live-streaming led to a blossoming of hundreds of different apps, all looking to profit from this newfound social media phenomenon. Some, like YouNow, BeLive and Live.Me, continue to thrive today … while others, including Blab, Firetalk, and even Meerkat, have since fizzled out.

But it's not the specific app that should matter to you – it's the principle: communicating, live, on video, with a potentially global audience, in a fashion that allows them to be part of the conversation along with you. That principle won't change, whether it's Periscope, YouTube, Facebook, Instagram, or any apps that jump into the live-streaming arena in the future. It's all the same product, just with different colors and logos. :)

And so regardless of your preferred app, this guide will help you overcome your fears of live-streaming for the first time, and help you work toward developing a long-term plan that will ultimately benefit your brand, your business and your bottom line.

I've followed this formula to speak on stages around America and (very soon) internationally, partnered with a Fortune 60 company and worked directly with more than 100 nonprofits in all 50 U.S. states. We hosted the Big Brothers Big Sisters of America national conference on Facebook Live in 2017, and I co-hosted a 'Giving Day' in Kentucky that raised in excess of $4.6 million in just 24 hours.

And we're just scratching the surface.

Ready to dive on in?


PDF: Prepare for Live-Streaming Liftoff - 4945 Words

Audio: Prepare for Live-Streaming Liftoff - 32:18

Video: Live-Streaming Training Part 1 (26:20), Live-Streaming Training Part 2 (35:27)

Chris Strub
Chris Strub
Chris Strub -- CEO, I Am Here, LLC

Chris Strub is a millennial keynote speaker, author of '50 States, 100 Days: The Book,' an experienced social media consultant and the first person to live-stream and Snapchat in all 50 U.S. states. In June 2017, Chris was the Facebook Live host for the Big Brothers Big Sisters of America National Conference in San Diego, and five months later, he partnered with The Salvation Army US to complete the 'Fight For Good Tour' -- a 25-state, 38-day road trip to raise funds for the organization's Red Kettle Campaign. These days, he works as the 'Giving Day Guy' to amplify the causes of thousands of nonprofits in cities around America.

In the summer of 2015, Chris visited all 50 U.S. states in 100 days, volunteering with different youth-related nonprofit and community organizations, and using live-streaming and Snapchat to share their stories. The trip was featured in more than 35 news outlets nationwide, including FOX 5 NY, ABC 6 Philadelphia, The Lansing State Journal, The Lowell (Mass.) Sun, the Montgomery (Ala.) Advertiser and more. In 2016, Chris worked as a traveling social media consultant with Humana through their 'Bold Goal' initiative, working directly with more than 40 organizations in seven cities around the southeastern U.S.

Since 2017, Chris has spoken at dozens of social media events around the U.S., including the Midwest Digital Marketing Conference in St. Louis (three consecutive years), the Social Shake-Up Show in Atlanta (three consecutive years), Social Media Day Wichita (Kan.), Social Media Week Lima and Social Media Day Denver. Chris's list of keynotes includes MarketEd.Live in Nottingham, UK; SocialROCK Conf in Rockford, Ill.; the Business Vlog Summit in Las Vegas; and Social Media Day Houston. Chris was one of the top-rated speakers at Social Media Marketing World 2019 in San Diego, and has been one of the top two Twitter influencers at the event in 2018 & 2019, according to Metricool. In August 2019, Chris will speak at the inaugural Nonprofit Social Media Summit in Boston.

In the fall of 2018, Chris moved to Greenville, S.C. to launch the 'Giving Day Guy' brand, partnering with local and regional giving days around the U.S. Chris has worked with giving days in San Antonio (The Big Give), St. Louis (Give STL Day) and Louisville, KY (Give for Good Louisville), helping each day leverage live-streaming video and other social media channels to multiply their exposure and drive donations.

Prior to his entrepreneurial work in the social media industry, Chris spent two years as the social media director at Ad Elements, a New York advertising agency; and seven years at the Press & Sun-Bulletin, a Gannett publication in Binghamton, N.Y. Chris graduated from Binghamton University in 2007 with a double major in Economics and English, General Literature & Rhetoric. He grew up attending programming at the local YMCA, and is a vocal supporter of Pay Away the Layaway.

Chris, 33, is from Huntington Station, N.Y., and is single.