According to Facebook, Stories consumption is up 842% since the beginning of 2016. This is a mind-boggling statistic – full stop!
In any industry, if anything you're tracking rises 842%, especially over such a short period of time, it will necessitate a significant review of your approach to that aspect.
An even more jarring thought, though, is this: that by the end of 2019, Stories are expected to outpace 'Feeds' as the primary way that the world consumes content.
I've been arguing this for years now, but the data is starting to catch up – quickly – the days of being able to 'set it and forget it' on social media are LONG GONE.
Brands big and small are starting to adjust to this major shift -- check out my Instagram Stories takeovers of @Humana from October 2016, @BBBSA (Big Brothers Big Sisters of America) from June 2017, and @SalvationArmyUS (The Salvation Army USA) in November 2017:
Stories, and their ephemeral nature, are designed to elicit authenticity, and Instagram Stories in particular are juxtaposed within an app that features a singular album of permanent photos often subject to perfectionism.
Despite their alleged 24-hour lifespan, Stories are here to stay, and the data tells us that, among a variety of choices, Instagram Stories have become a critical focal point in 2018.
Once you have your mind set -- that you need an Instagram Stories strategy, and you need one now -- then go ahead and dive right in: I'm going to break down the 10 most important bells and whistles available to you.
But if you're not sold on IG Stories as a critical part of your marketing strategy, re-read this introduction; take a look at that number again:
THIS COURSE INCLUDES
PDF - Top 10 Features of Instagram Stories (9825 Words)
Audio: Top 10 Features of Instagram Stories (61 minutes)
Video Training: Part 1 - Features 1, 2, 3 and 4 (37:00) - Part 2 - Features 5, 6 and 7 (43:09) - Part 3 - Features 8, 9 and 10 (41:53)
Chris Strub is a millennial keynote speaker, author of '50 States, 100 Days: The Book,' an experienced social media consultant and the first person to live-stream and Snapchat in all 50 U.S. states. In June 2017, Chris was the Facebook Live host for the Big Brothers Big Sisters of America National Conference in San Diego, and five months later, he partnered with The Salvation Army US to complete the 'Fight For Good Tour' -- a 25-state, 38-day road trip to raise funds for the organization's Red Kettle Campaign. These days, based out of the signature #FlyTheWStudio in Greenville, S.C., he works as the 'Giving Day Guy' to amplify the causes of thousands of nonprofits in cities around America.
In the summer of 2015, Chris visited all 50 U.S. states in 100 days, volunteering with different youth-related nonprofit and community organizations, and using live-streaming and Snapchat to share their stories. The trip was featured in more than 35 news outlets nationwide, including FOX 5 NY, ABC 6 Philadelphia, The Lansing State Journal, The Lowell (Mass.) Sun, the Montgomery (Ala.) Advertiser and more. In 2016, Chris worked as a traveling social media consultant with Humana through their 'Bold Goal' initiative, working directly with more than 40 organizations in seven cities around the southeastern U.S.
Since 2017, Chris has spoken at dozens of social media events around the U.S., including the inaugural Nonprofit Social Media Summit in Boston, Midwest Digital Marketing Conference in St. Louis (three consecutive years), the Social Shake-Up Show in Atlanta (three consecutive years), Social Media Day Wichita (Kan.), Social Media Week Lima and Social Media Day Denver. Chris's list of keynotes includes MarketEd.Live in Nottingham, UK; SocialROCK Conf in Rockford, Ill.; the Business Vlog Summit in Las Vegas; and Social Media Day Houston. Chris was one of the top-rated speakers at Social Media Marketing World 2019 in San Diego, and was one of the top two Twitter influencers at the event in 2018 & 2019, according to Metricool.
In the fall of 2018, Chris moved to Greenville, S.C. to launch the 'Giving Day Guy' brand, partnering with local and regional giving days around the U.S. Chris has worked with giving days in San Antonio (The Big Give), St. Louis (Give STL Day) and Louisville, KY (Give for Good Louisville), helping each day leverage live-streaming video and other social media channels to multiply their exposure and drive donations. In 2020, Chris also partnered with and helped live-stream video from Midlands Gives (Columbia, SC), The Amazing Give (Gainesville, Fla.) and Give Local York (York, PA). Case studies from all six of these giving days are available on Chris's website, www.givingdayguy.com, and full viewership data reports are available upon request.
Prior to his entrepreneurial work in the social media industry, Chris spent two years as the social media director at Ad Elements, a New York advertising agency; and seven years at the Press & Sun-Bulletin, a Gannett publication in Binghamton, N.Y. Chris graduated from Binghamton University in 2007 with a double major in Economics and English, General Literature & Rhetoric. He grew up attending programming at the local YMCA, and is a vocal supporter of Pay Away the Layaway.
Chris, 35, is from Huntington Station, N.Y., and is single.