According to Facebook, Stories consumption is up 842% since the beginning of 2016. This is a mind-boggling statistic – full stop!
In any industry, if anything you're tracking rises 842%, especially over such a short period of time, it will necessitate a significant review of your approach to that aspect.
An even more jarring thought, though, is this: that by the end of 2019, Stories are expected to outpace 'Feeds' as the primary way that the world consumes content.
I've been arguing this for years now, but the data is starting to catch up – quickly – the days of being able to 'set it and forget it' on social media are LONG GONE.
Brands big and small are starting to adjust to this major shift -- check out my Instagram Stories takeovers of @Humana from October 2016, @BBBSA (Big Brothers Big Sisters of America) from June 2017, and @SalvationArmyUS (The Salvation Army USA) in November 2017:
Stories, and their ephemeral nature, are designed to elicit authenticity, and Instagram Stories in particular are juxtaposed within an app that features a singular album of permanent photos often subject to perfectionism.
Despite their alleged 24-hour lifespan, Stories are here to stay, and the data tells us that, among a variety of choices, Instagram Stories have become a critical focal point in 2018.
Once you have your mind set -- that you need an Instagram Stories strategy, and you need one now -- then go ahead and dive right in: I'm going to break down the 10 most important bells and whistles available to you.
But if you're not sold on IG Stories as a critical part of your marketing strategy, re-read this introduction; take a look at that number again:
THIS COURSE INCLUDES
PDF - Top 10 Features of Instagram Stories (9825 Words)
Audio: Top 10 Features of Instagram Stories (61 minutes)
Video Training: Part 1 - Features 1, 2, 3 and 4 (37:00) - Part 2 - Features 5, 6 and 7 (43:09) - Part 3 - Features 8, 9 and 10 (41:53)
Access the Guide NOW!
Leveraging Instagram Stories' Top 10 Tools: How to Get the Absolute Most Out of Your Time on Instagram Stories
Audio: Leveraging Instagram Stories' Top 10 Tools
Video Training, Part 1: Tools 1, 2, 3, 4
Video Training, Part 2: Tools 5, 6, 7
Video Training, Part 3: Tools 8, 9, & 10