How to Live-Stream Your Giving Day
The Giving Day Guy's Step-By-Step Approach
If you run a giving day in your community and want to leave no stone unturned in spreading the word about it through social media, this course was built for you.
Hi, I'm Chris Strub and for the last three-plus years, I've worked around the United States as the 'Giving Day Guy.' I partner with community foundations and other organizations to help them maximize the impact of their giving days through social media -- and, specifically, through live video.
I strongly believe that giving days can play a vital role in the livelihood of a community -- I've seen it first-hand since 2017 in Louisville, Kentucky, when I worked my first #GiveForGoodLou. Since 2017, Louisville's giving day has grown from raising $4.6 million in a single day -- to this year, crossing the $7.7 million mark. Along those four years, the Community Foundation of Louisville has been an industry trend-setter with live video; their team has spoken at conferences around the country about their efforts; and other giving days around the U.S. have strived to follow suit.
I've worked 11 total giving days in six states since 2017, including 6 virtual and semi-virtual events in 2020. Through this work I've spoken with hundreds of nonprofits both in-person and virtually, and learned the ins and outs of what makes giving days tick. I've learned how to approach conversations about live video with care, and take pride in delivering information in ways that are sure to resonate with you.
I recognize that your time, your budget and your resources are valuable and limited. This course isn't theoretical -- it is designed to be actionable and practical, and opens the doors to my tried and true live-streaming methodologies in a way I've only ever done with my clients.
In this course you'll see *exactly* how I helped produce six virtual giving days with hundreds of live guests in 2020, as well as how I worked with each giving day to help them build momentum towards their respective days.
In addition to my experience with these individual giving days, I've consulted with the team at GivingTuesday to understand the most common questions facing giving days around the world. If you have a question about live-streaming your giving day in 2020 and beyond, this course was designed exactly to answer it for you.
This course was filmed in its entirety in October 2020, so you know that the material is up-to-date, fresh and relevant. It was recorded with lessons learned from six virtual giving days in 2020:
Give Local York, York, PA
Midlands Gives, Columbia, SC
Give STL Day, St. Louis
The Amazing Give, Gainesville, FL
The Big Give, San Antonio, TX
Give For Good Louisville (KY)
I take extraordinary pride in giving my all to every client I partner with, and now I'm hoping the lessons I've learned will help you as you prepare for the most important GivingTuesday season of our lifetimes.
Intro to Self-Evaluation
Evaluation Part 2 - Time
Evaluation Part 3- Technology
Evaluation Part 4 - Organizational Goals
Evaluation Part 5 - Budget
What Do We Talk About
Getting To Know The Good
EXAMPLE: Getting to Know The Good
Tidbit Tuesday Explainer
EXAMPLE: Tidbit Tuesday
Why I Give Explainer
EXAMPLE: Why I Give
Intro to Picking Platforms
Picking a Hosting Platform
Ladder Step 1 - Native Streaming
Ladder Step 2 - Zoom Call
Ladder Step 3 - Streamyard
Ladder Step 4 - Switcher Studio
Ladder Step 5 - Professional Crew
Starting with Your Actual Giving Day Plan
Establishing Confidence In The Big Plan
Explaining the Livestream Signup Form
How to Piece Together Your Submission Form
Turning Form Results Into Your Schedule
Timing of Sending Out the Form
What Your Giving Day Streams Will Consist Of
Three Intangible Essentials
Stabilizing Your Videos
The Essentials WrapUp
Growing An Audience : Distribution Plan
Thats a Wrap