Course Description

If you run a giving day in your community and want to leave no stone unturned in spreading the word about it through social media, this course was built for you.

Hi, I'm Chris Strub and for the last three-plus years, I've worked around the United States as the 'Giving Day Guy.' I partner with community foundations and other organizations to help them maximize the impact of their giving days through social media -- and, specifically, through live video.

I strongly believe that giving days can play a vital role in the livelihood of a community -- I've seen it first-hand since 2017 in Louisville, Kentucky, when I worked my first #GiveForGoodLou. Since 2017, Louisville's giving day has grown from raising $4.6 million in a single day -- to this year, crossing the $7.7 million mark. Along those four years, the Community Foundation of Louisville has been an industry trend-setter with live video; their team has spoken at conferences around the country about their efforts; and other giving days around the U.S. have strived to follow suit.

I've worked 11 total giving days in six states since 2017, including 6 virtual and semi-virtual events in 2020. Through this work I've spoken with hundreds of nonprofits both in-person and virtually, and learned the ins and outs of what makes giving days tick. I've learned how to approach conversations about live video with care, and take pride in delivering information in ways that are sure to resonate with you.

I recognize that your time, your budget and your resources are valuable and limited. This course isn't theoretical -- it is designed to be actionable and practical, and opens the doors to my tried and true live-streaming methodologies in a way I've only ever done with my clients.

In this course you'll see *exactly* how I helped produce six virtual giving days with hundreds of live guests in 2020, as well as how I worked with each giving day to help them build momentum towards their respective days.

In addition to my experience with these individual giving days, I've consulted with the team at GivingTuesday to understand the most common questions facing giving days around the world. If you have a question about live-streaming your giving day in 2020 and beyond, this course was designed exactly to answer it for you.

This course was filmed in its entirety in October 2020, so you know that the material is up-to-date, fresh and relevant. It was recorded with lessons learned from six virtual giving days in 2020:

Give Local York, York, PA
Midlands Gives, Columbia, SC
Give STL Day, St. Louis
The Amazing Give, Gainesville, FL
The Big Give, San Antonio, TX
Give For Good Louisville (KY)

I take extraordinary pride in giving my all to every client I partner with, and now I'm hoping the lessons I've learned will help you as you prepare for the most important GivingTuesday season of our lifetimes.

Chris Strub -- CEO, I Am Here, LLC

Chris Strub

Chris Strub is a millennial keynote speaker, author of '50 States, 100 Days: The Book,' an experienced social media consultant and the first person to live-stream and Snapchat in all 50 U.S. states. In June 2017, Chris was the Facebook Live host for the Big Brothers Big Sisters of America National Conference in San Diego.In the summer of 2015, Chris visited all 50 U.S. states in 100 days, volunteering with different youth-related nonprofit and community organizations, and using live-streaming and Snapchat to share their stories. The trip was featured in more than 35 news outlets nationwide, including FOX 5 NY, ABC 6 Philadelphia, The Lansing State Journal, The Lowell (Mass.) Sun, the Montgomery (Ala.) Advertiser and more. In 2016, Chris worked as a traveling social media consultant with Humana through their 'Bold Goal' initiative, working directly with more than 40 organizations in seven cities around the southeastern U.S.Prior to his work as a traveling social media solopreneur, Chris spent two years as the social media director at Ad Elements, a New York advertising agency; and seven years at the Press & Sun-Bulletin, a Gannett publication in Binghamton, N.Y. Chris graduated from Binghamton University in 2007 with a double major in Economics and English, General Literature & Rhetoric. He grew up attending programming at the local YMCA, and is a vocal supporter of Pay Away the Layaway.Chris, 31, is from Huntington Station, N.Y., and is single. 

Course curriculum

  • 2


    • Intro to Self-Evaluation

    • Evaluation Part 2 - Time

    • Evaluation Part 3- Technology

    • Evaluation Part 4 - Organizational Goals

    • Evaluation Part 5 - Budget

  • 3


    • What Do We Talk About

    • Getting To Know The Good

    • EXAMPLE: Getting to Know The Good

    • Tidbit Tuesday Explainer

    • EXAMPLE: Tidbit Tuesday

    • Why I Give Explainer

    • EXAMPLE: Why I Give

  • 4


    • Intro to Picking Platforms

    • Picking a Hosting Platform

    • Ladder Step 1 - Native Streaming

    • Ladder Step 2 - Zoom Call

    • Ladder Step 3 - Streamyard

    • Ladder Step 4 - Switcher Studio

    • Ladder Step 5 - Professional Crew

  • 5


    • Starting with Your Actual Giving Day Plan

    • Establishing Confidence In The Big Plan

    • Explaining the Livestream Signup Form

    • How to Piece Together Your Submission Form

    • Turning Form Results Into Your Schedule

    • Timing of Sending Out the Form

    • What Your Giving Day Streams Will Consist Of

  • 6


    • Three Intangible Essentials

    • Audio Essentials

    • Stabilizing Your Videos

    • Lighting Options

    • The Essentials WrapUp

  • 7


    • Growing An Audience : Distribution Plan

  • 8

    PART 7 - GO 'GET EM!

    • Thats a Wrap

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